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What do you do when you combine crafting with collectability? Meet MGA's Miniverse, Make It Mini Food! The only mini collectible that you can PREP, SET & DISPLAY

In this world, all work is play and nothing is dull cuz it's a lil' surprising and outrageous with the Little Outrageous Littles!

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A new generation of Littlest Pet Shop; Generation 7 is out now!

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magic_mixies

Explore the world of Little Live Pets! Discover pets that come to life – these pets move, act and sound like the real thing!

Things You Love Made Micro! Discover all new collectibles from Journals to themed Backpacks filled with mini collectable surprises that really work!

magic_mixies

Unicorn Academy is a world full of magic and adventure! We are so excited to announce that the range of Unicorn Academy toys are out now! Plus check out the...

Get ready to make real magic and discover the world of Magic Mixies! There is so much enchantment in store and adorable magical friends to adore!

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Hatchimals need your love to hatch! Featuring an exciting new hatching experience!

magic_mixies

Introducing Bitzee: the digital pet you can really touch™! Bitzee reacts to your swipes, tilts, shakes and touch. With your love and care, help your pets grow to Super Bitzee!

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Welcome to the doll world of BABY born. Here you can find the perfect doll for every age.

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The Ultra collectible 1 inch Mini-Squish for on-the-go fun!

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Micromallows are tiny but mighty! Style and display your new micro besties! Only by Original Squishmallows. Join the Squad!

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