Toy Of The Year Awards 2023

The Toy Foundation’s TOTY Awards recognize the top toys, games, and licenses across 17 categories of play.

The category winners were determined by votes from Toy Association members, retailers, media, and votes from the public, and were announced at the TOTY Awards on September 29, 2023 in NYC.

PRODUCT CATEGORY WINNERS:

• Action Figure of the Year: Teenage Mutant Ninja Turtles Mutant Mayhem by Playmates Toys
• Collectible of the Year: Squishmallows – Pokémon Collection by Jazwares
• Playset of the Year: PAW Patrol Mighty Aircraft Carrier HQ by Spin Master
• Plush Toy of the Year: 16” Squishmallows by Jazwares
• Vehicle of the Year: Teenage Mutant Ninja Turtles Mutant Mayhem Pizza Fire Van by Playmates Toys

Also worth mentioning were the Nominees

PRODUCT CATEGORY NOMINEES:

• Action Figure of the Year: Heroes Of Goo Jit Zu Deep Goo Sea Triple Goo King Hydra by Moose Toys
• Action Figure of the Year: Pokemon-Train Play Deluxe Pikachu by Jazwares
• Collectible of the Year: Bitzee Interactive Digital Pet by Spin Master
• Creative Toy of the Year: Cool Maker PopStyle Bracelet Maker by Spin Master
• Doll of the Year: Magic Mixies Pixlings by Moose Toys
• License of the Year: Bluey by BBC Studios
• License of the Year: Squishmallows by Jazwares
• License of the Year: Teenage Mutant Ninja Turtles: Mutant Mayhem by Paramount Consumer Products
• Outdoor Toy of the Year: Sky Viper Vector Performance Stunt Jet by Skyrocket