The Toy Foundation’s TOTY Awards recognize the top toys, games, and licenses across 17 categories of play.
The category winners were determined by votes from Toy Association members, retailers, media, and votes from the public, and were announced at the TOTY Awards on September 29, 2023 in NYC.
PRODUCT CATEGORY WINNERS:
- Action Figure of the Year: Teenage Mutant Ninja Turtles Mutant Mayhem by Playmates Toys
- Collectible of the Year: Squishmallows – Pokémon Collection by Jazwares
- Playset of the Year: PAW Patrol Mighty Aircraft Carrier HQ by Spin Master
- Plush Toy of the Year: 16” Squishmallows by Jazwares
- Vehicle of the Year: Teenage Mutant Ninja Turtles Mutant Mayhem Pizza Fire Van by Playmates Toys