Find out about the hottest toys of 2023 right here! These are must-have's for Christmas and will feature on every kids wish-list.
Squishmallows are super soft, squishy, soft toys. There are hundreds of Squishmallows characters to collect, all with names and personality, plus there are licensed characters to collect like Pokémon, Harry Potter, Disney and more. Build your #SquishSquad this Christmas.
See More
Cowabunga! The famous superheroes are back following the massive success of Seth Rogen’s Mutant Mayhem film earlier this year. This toy range is perfect for kids and nostalgic for past fans, from action figures, a Sewer Lair playset, to a Pizza Van that shoots pizza, it's Mutant Mayhem and we're loving it!
See More
PAW Patrol is about a group of heroic pups and their rescue missions in Adventure Bay. PAW Patrol celebrated its 10th birthday this year, plus they had a movie release this September - PAW Patrol: The Mighty Movie with an epic range of toys sure to please your little PAW Patrol Fan this Christmas.
See More
Pokémon has a massive range of toys from figures to soft toys! This mega-brand is a sure winner with young kids, as well as past fans and collectors. Build your Pokémon army #GottaCatchEmAll.
See More
Last year the Magic Mixies Magic Cauldron topped a lot of toy wish lists, This year Magic returns with the Magic Mixies Pixlings - Mix a potion and these dolls magically appear in the potion bottle. Plus you can collect Magic Mixies Mixlings; adorable mini characters that'll fit perfectly in your Christmas Stocking!
See More
Widely touted as the Toy of The Year, Bitzee is the latest breakthrough digital pet. Bitzee is a purple pod that houses 15 digital pets that you can touch and feel. Virtual interactions allow kids to feed their pet, rock them to sleep, love them and more. But if you ignore the pet, it packs its bags and leaves….it’s the cutest thing to watch, and you do get to coax your pet back with treats and love.
Learn More
Who doesn’t love the authentic Monster Jam vehicles from the live event with its famous trucks like Grave Digger, Megalodon, and El Toro Loco?! This brand is one of the biggest wheeled vehicles brands simply because kids love creating their own freestyling show! Perform epic stunts in your own backyard! We recommend the 1:64 Scale Replica's and the MEGA Grave Digger Remote Controlled truck!
Learn More
Get your toddler their very first car for Christmas! The number one selling ride-on car in the world is the iconic red and yellow Little Tikes Cozy Coupe. Environmentally friendly foot powered car, suitable for 1-5 year olds (there are few toys that remain a firm favourite with your kid for this long)
You can trust Little Tikes to be safe and durable, is made from recyclable plastic that doesn’t get brittle when left outside!
These mini skateboards (fingerboards) are scaled down replicas of REAL skateboards. Tech Deck is the ONLY brand with real authentic skateboard replicas from all the hottest skate brands. The X-Connect Park Playsets include everything you need to build a mini skate park. Perfect for practising your fingerboarding skills mastering real tricks like an Ollie or Kickflip. The Mini 96mm fingerboards are under $10 so the perfect stocking filler or a start of a collection!
Learn More
First launched in 2016, this doll brand has been one of the biggest hits of this generation. L.O.L. Surprise dolls are pint sized pop star babies, that come in a round ball and give the kids their own unboxing experience that reveals surprises. There are thousands of characters in the range. The latest theme is Surprise Swap where you get 2 different faces for two different looks in one doll!
Learn More
This adorable pre-school show on Netflix is about a girl called Gabby, her cats and their adventures within her dollhouse. First launched on Netflix and now also available to watch on YouTube. It is one of the most popular shows for preschoolers in the world! The most popular toy in the range is Gabby’s Purrfect Dollhouse which stands over 60cm high! Kids will also love the Gabbys Purrific Plush toys available in all the most popular cat characters from the show.
Learn More
Adopt Me is the top game on Roblox, the go-to place for kids to play games with over 65MM daily users worldwide! This adorable game is all about pet adoption. It has been on Roblox since 2017 and has an extraordinary 30B visits in that time. This new toy brand launched here in August and has been selling fast, partly because of the cute pets and fun unboxings and partly due to the unique codes with each item that unlock mystery items in the game.
Learn More
