Squishmallows Plush Toy Of the Year 2023

Squishmallows won Plush Toy of the Year and Collectible of the Year at the 2023 Toy of the Year Awards. Let's celebrate!

These super soft, collectible plush toys make perfect cuddle companions for kids of all ages. Each Squishmallows has its own style and personality, encouraging fun and imaginative play. Once you’ve had your first huggable Squishmallows friend, you’ll quickly understand why the snuggle is real!

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Squishmallows Win Plush Toy of the Year and Collectible of the Year!

The Toy Foundation Announced their Annual Toy Of The Year Awards and the 16 Inch Squishmallows Collection took the award for Plush Toy of the Year, While the Pokemon Squishmallows won Collectible of the Year!

    Thousands of Squishmallows to collect!

    Find your ultimate #SquishSquad

    The Obsession is Real!

    Everyone loves collecting the latest Squishmallows and growing their collection with each new drop! How many have you got? Share your squad using the hashtag #NZSquishSquad

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