Born in August 2011, Little Baby Bum has gone on to become the world's largest educational channel on YouTube. You can check out their channel here Little Baby Bum combines traditional nursery rhymes / children’s songs with adorable contemporary 3D animations to make beautiful videos that help children learn the classic songs that their parents also grew up with. Now, we have the pleasure of bringing the Little Baby Bum toys into New Zealand. Each gorgeous soft toy character, plays four nursery rhymes and makes the best cuddling friend. Click on the below links to purchase a Little Baby Bum toy for your little one!